Sprecher Brewery Tours

Start your tour in our Rathskellar Museum where you can view brewing memorabilia from long gone Wisconsin breweries while waiting for your tour to begin. Next, visit the brew house and discover how Sprecher is reviving the Old World brewing traditions that once made Milwaukee famous. Travel through the lager cellar to see the Bavarian murals on display on our bottling room wall.

After the brewery tour, the next best thing to Munich is Sprecher's indoor beer garden, with oom-pah music and samples from any of up to ten beers and seven sodas on draught. Prosit!

RESERVATIONS REQUIRED

Call 414-964-2739 between 11am-6pm CST the week of the tour to make a reservation.

Tour Details

Times

We generally have tours available throughout the year on Fridays at 4pm and Saturdays at 1, 2, and 3pm. We also have Sunday tours at 12, 1 and 2 pm. Call for exact times as they may change slightly from week to week.
Between Memorial Day and Labor Day we also offer tours on weekdays (contingent upon on our production and special event scheduling) at 4pm. Call for dates and times.

While we generally do not offer tours on major holidays, we do normally offer additional tours on the days surrounding major holidays (e.g. the day after Thanksgiving). Call close to the holiday to get details.

We are closed on July 4th.

Cost

$3
$4 ($1 off with Military ID)
$2

What does the tour involve?

The tour of the brewery takes you from our Rathskellar museum to our brewhouse, through our aging cellar to our bottling line and warehouse, all the while guided by a friendly and knowledgeable tour guide. The tour ends in our indoor beer tent where samples are served, questions are answered and usually a trivia contest or two ensues. All adults 21 and older get 4 samples of beer (chosen from up to 10 beers on tap) and a beer tasting glass to take home. Adults as well as kids get to sample all of our seven different sodas to their heart's content.

Upcoming Events

12/07/2008
thru
12/21/2008
SODA WITH SANTA